Higher quality starter kits that contain a medium-power temp-control mod matched with a sub-ohm tank have become all the rage over the past year.
Such kits provide the performance of an equivalent component set-up, but in an all-in-one package. The Kits aren’t usually less expensive than their component-based counterparts, and may even be more expensive sometimes, but their convenience and simplicity is a definite plus for many vapers. Buy a single item (the Kit), add some eliquid (which many buyers will already have), and vape. Less to learn, less to buy, and a lot to enjoy.
The USB-rechargeable LiPo batteries in the kit mods provide good performance and modest but sufficient vape time between recharges. Internal LiPo batteries are ideal for newer vapers who may not own 18650 high-drain batteries or dedicated chargers.
The SMOK Micro One 150 isn’t really a “starter” kit, per se. It’s for someone who has experience with vaping and wants to move up to a high-power setup, but without purchasing individual components.